Why Content Marketing is Important
Content marketing is relevant because it addresses questions from your audience. You can create trust with your audience through content marketing, boost sales, communicate with your customers and generate leads. In addition, in today’s age, customers expect their favourite brands to provide high-quality, consistent content.
Ever heard the phrase, “Content is King”? Although content marketing used to be just a way of distinguishing yourself from your competitors, it has become a necessity for any modern brand. At the heart of the most effective digital marketing strategies is content marketing. There’s a wealth of valuable and relevant content behind every great brand that really connects with the company’s audience. But you might still wonder, why does content marketing matter?
10 Reasons to Create Expert Content for Your Business Today
More than just filling up your web pages, content creates trust among your existing and your customers fast. This helps you develop brand awareness and drives traffic to your website where your goods or services are listed.
The benefits of content marketing are not limited to attracting viewers and raising sales, but there are also several other benefits that can not be calculated in monetary benefits. Growth in content marketing has been rapid, showing no signs of stopping. The most famous CMS, WordPress, saw over 83 million posts on their own website alone a month.
Below are the ten reasons why content marketing is important for your company.
1. Improve brand reputation by building trust through content marketing
One of the greatest benefits of content marketing is the reputation building qualities of great content. In today’s busy digital environment , companies will work to create trust in their leads and customers. Building trust can help you build a positive brand reputation. Creating custom content is a perfect way to understand your leads and clients while creating good will.
Great content can help build trust with leads and customers. Once consumers read your content, they start forming a brand opinion. If the content they find is engaging, educational, and valuable, they will start thinking about your business. The more content you can provide, the easier it is to build trust with your target audience.
Moreover, when your leaders and customers begin to see that you consistently publish content across platforms, they may come to see you as an industry leader. Publishing content through third-party publications or sharing content with influencers can also help build trust in your target market.
2. Great content helps influence conversions
If you’re wondering why content marketing is relevant, look no further than conversion statistics. Here are only a few stats that really speak to the value of content marketing in increasing website conversions:
- Content marketing is 6 times higher than other digital marketing strategies. (Essentials ABG)
- Upon reading reviews on a blog, 61 percent of U.S. online customers agreed to buy. (Content-marketing institution)
- Content marketing has improved its marketing leads, both in quantity and price, according to 74% of companies surveyed. (The Curata)
- According to 72% of companies surveyed, video content will help provide a strong ROI and dramatically increase conversions. (The CrazyEgg)
- Inbound marketers will double the average site conversion rate (from 6 to 12 percent), partly due to their marketing efforts in content. (SpotHub)
Quality content marketing will dramatically increase the conversion levels of your website. Content marketing helps boost sales, as it allows you to communicate and educate your leads and customers. You not only strive to create trust and partnerships, but you also promote sales by providing customers the knowledge they need to make an informed buying decision. To maximise conversion material, provide a simple call-to-action. Your CTA tells the reader what to do next, leading them to the next conversion phase. Whether converting is making a purchase, getting more information, or contacting your sales team, it’s important to make clear to the reader what you want them to do next.
3. Optimized content helps improve your SEO efforts
The importance of content marketing becomes clearer when examining the role content plays in helping your business build and improve search engine optimization ( SEO). SEO plays an important role in improving online business visibility. However, to improve SEO, you need to create optimised content.
Content creation, says Tech Client, is the most effective SEO technique. In fact , business sites posting consistent blog content have an average of 434 percent more pages indexed by search engines than those not publishing. The more content you have on your site, the more pages the search engine must index and show users results in their search engine.
While more pages don’t necessarily result in higher traffic, it gives your brand the opportunity to rank more keywords. For example , creating blogs on different topics relevant to your target audience gives you more chances to rank on the search engines for the keywords these target users are searching for.
The more content you have on your site, the more reasons you give visitors to stick around. This means a higher on-site time, which can also impact your search engine optimization positively. Google sees time spent on site as an indicator that your site offers valuable content.
Want to provide useful content to your website visitors? You ought! Consider our blog-writing services to boost your content marketing game.
4. Creating great content is a cost-effective way to bring in new leads
For those wondering why content marketing is relevant, look at the ways that content can help your business bring new leads. Lead generation for small businesses that rely on consistent traffic to grow their brand and improve sales. Content marketing isn’t just perfect for lead production, it’s affordable.
Although content marketing costs about 62% less than traditional marketing tactics, according to DemandMetric, it generates about 3 times as many leads. Content marketing’s affordability makes it a necessary tactic for small businesses to maximise their budget.
It’s important to note that content marketing is time-intensive, and seeing the results of your efforts may also take a while. This applies particularly to SEO. However, a little can go a long way in producing quality content. Indeed, according to Social Media Examiner, more than 81% of marketers found they experienced increased traffic by investing as little as 6 hours a week in their social media content.
Not only is content marketing an inexpensive strategy, it also offers a ROI which small businesses can’t ignore. Content marketing ‘s value is easy to see when assessing return on investment. As content creation is fairly affordable and highly effective, over time, many small businesses will see impressive ROI on their content marketing. Content marketing efforts per dollar actually produce 3 times as many leads as paid search ads.
The secret to optimising ROI content is designing a content marketing plan that considers your target audience. You should never create content to create content. If you want to get your money’s worth, your content should be strategic in the topics you select, types of assets you create, and methods of promotion.
5. Content enables your brand to showcase your subject matter expertise
Consumers want to know they are dealing with experts who know the industry. That’s another reason to why content marketing matters. Content marketing helps the brand to demonstrate its industry expertise while offering useful information to help consumers make a more informed buying decision.
Whenever you post a new blog post, white paper or other content, you show leads and customers how much you know about the industry and the challenges they face. When it comes to buying, consumers will remember the brand that provided the information they needed to better understand their problems , solutions, and other options.
Let’s say it’s about buying from a company that publishes reliable content that’s educational and insightful or ad-free. Consumers are more likely to buy from business that has demonstrated their knowledge and expertise. Thus, they can have peace of mind in understanding that industry experts are taking care of them, who can answer their questions and easily solve any problems.
6. Want to build relationships with customers? Publish great content
If you’re always wondering why content marketing matters? Consider how great content marketing can help you create customer relationships. Previously, we explored how content is integral to building trust and creating a positive brand image. It will help the audience grow and find new leads. Yet what about those already bought from you? Return customers are several small businesses’ bread and butter. Indeed, according to BIA Kelsey, 61% of SMBs state half of their revenue comes from repeat customers. Moreover, Marketing Tech Blog estimates that a loyal customer is up to 10x as much as their first purchase on average.
Clearly, loyal customers are nothing but an asset to your company. When repeat sales represent a large portion of your company’s income, you’ll need to find ways to improve your partnership with existing customers. There’s content marketing here. Providing quality content doesn’t end after becoming a customer. Content that provides value to your customer base will help increase brand loyalty by strengthening customer relationships. It can promote repeat sales and help create strong brand advocates.
And what content is best for creating brand relationships? Assets such as how-to videos and other informative visual content can help your customers get more out of your products or services. The more they get, the more likely they will return. Brand guides and comparisons are another perfect example of content that can bring value to the customers. By helping consumers make better buying choices, you work to create more confidence and promote repeat purchases.
7. Your leads and customers want great content
Why is marketing content important? Well, your customers want to read great content. In reality, 20% of the time internet users spend online is spent reading content. And if you think people won’t waste time reading brand material, think again. As the infographic below shows, 68 % of people enjoy reading about the brands they find interesting. Additionally, 80 % of internet users like to learn about companies through their custom content.
So why not give what people want? If you want successful content marketing, don’t disregard the data you’ve gathered from your audience. Collect customer insight from travel maps, user feedback, vanity metrics and customer persona. This knowledge is vital to your content planning. Create custom content that speaks to your target audience and gives some value. Through fun or instructional, use your content to show customers what your brand is all about.
The secret to producing meaningful content to help you interact with your interested audience is to concentrate on issues important to their needs , desires, and challenges. So don’t forget to display any personality to help customers get to know your brand and what sets you apart. Which brings us to the next answer, why is content marketing important.
8. Content marketing helps you set yourself apart from competitors
In the busy digital marketplace, distinguishing your small business from competitors is vital. That’s content marketing’s importance. Content marketing is an important way for small companies to differentiate themselves from those in the industry and demonstrate what makes their company unique.
The topics you build content around and the importance of the content you provide that mean the difference between choosing your brand over a competitor’s. For example , if a customer is investigating their problems and the items that can help overcome those challenges, they would be more likely to partner with the company that offers helpful information.
If this isn’t enough to show you why content marketing is relevant, consider your role in helping you build a brand personality and voice. Besides the type of content you produce, you can also distinguish yourself from the competition through the language of your content and how you present your information. Is your brand personality professional? Fun, educational? Perhaps a combination of both?
Determining how to represent your brand and creating a brand voice will help you create content specific to your market. It can help you connect with your target buyers and show them what makes your business special. One of the best ways to show this personality is by creating marketing content.
9. Content is important during each step of the marketing funnel
Now let’s consider the value of content marketing in your marketing funnel. Your marketing funnel has three major areas you need to think about while developing your digital marketing campaigns. And content marketing plays a role in each funnel stage.
Where content marketing enters the marketing funnel:
Top-of-Funnel (TOFU): At the top of the funnel, your prospective customers are beginning to realise their problems. They also begin to realise that solutions are available. During this stage, content can help educate them and provide them with the information they need to decide which solution might help.
Middle-of-Funnel (MOFU): In the middle of the funnel, leads analyse their product or solution choices. Content during this funnel stage is meant to educate leads on what their different options are, so that they can begin to narrow their choices and come closer to a final purchase decision.
Bottom-of-Funnel (BOFU): When leads reach the bottom of the funnel, they are ready to convert. During this stage, content is meant to give the buyer a final nudge in encouraging them to make an informed purchasing decision.
Be aware at this point in their buyer’s journey when creating content marketing to reach potential customers at each stage. Prospects at the top of the funnel need more general information to better understand their challenges and potential solutions. Leaders reaching the middle of the funnel need more detailed information, encouraging them to evaluate their options. When leading down the funnel requires content with clear information about your particular product or solution to help them make an informed buying decision.
10. Content helps support nearly every other digital marketing strategy
Another importance of content marketing is that consistent , high-quality content supports every other part of your digital marketing strategy. Most small businesses have more than one digital marketing toolbox. From email marketing to social media to PPC ads, you can use many different tactics to attract and engage your audience.
Want to know what all these tactics share?
Amazing content!
Your business needs to create engaging, high-quality content within any tactics you use in your digital marketing campaigns. For example , let’s say you want to launch a leadership email marketing campaign. You must develop email content that encourages readers to take the next step. You can also use content pieces you’ve already developed to help cultivate those leads, such as a blog or whitepaper that gives them the details they need to pass through the funnel.
There should no longer be a question of why content marketing is important, as content marketing fits into all other areas of your digital marketing strategy. It’s also the glue that holds your campaigns together and ultimately makes them successful. Without great content, all you’ve got is ideas. And thoughts, however powerful, don’t convert alone!
What are the benefits of Content Marketing
Content marketing is one of the most effective, practical and useful digital marketing strategies your brand can use to reach and engage leads and customers. Below are the top 25 benefits of content marketing and how this powerful inbound marketing tactic can help transform how your organisation reaches and engages your target audience.
1. Content marketing drives conversions
Perhaps one of the greatest benefits of content marketing is that it helps drive more conversions over time. Research shows that companies that create consistent marketing content experience conversion rates almost 6 times higher than their competitors that don’t focus on convent marketing. This shows that tough content marketing often needs a considerable investment of time, energy , and resources, and eventually pays off with more conversions.
2. Effective content will bring more traffic to your site
Publishing consistent and effective blog posts can help you bring more traffic over time. Indeed, according to HubSpot, companies that published more than 16 blog posts per month had nearly 3.5 times more traffic than those that published 4 or less posts. To improve site traffic, more often publish quality blog content on a more consistent schedule.
3. Build brand awareness with useful content that engages target buyers
Let’s face. There are customers out there who suit perfectly for your products or services, but have not yet had the opportunity to learn about your brand. By creating valuable content that brings value to your target customers, you will work to engage these leads and help create brand awareness. Brand recognition is one of content marketing’s big benefits.
4. Your company can use quality content to educate your customers
Your clients and leads have an problem your brand should fix. What better way to educate them on their problems and solution than presenting them with engaging content? Build content topics around the biggest pain points of your consumers to help them better understand what steps they need to take to solve their problems.
5. Content can help you build trust with your target audience
The more you educate your target audience, the more confidence you can build over time. By educating and informing your target audience about their greatest problems and pain points through blog posts and other content forms, you start building customer relationships and building trust based on the value your content offers.
6. Good content helps you build and foster stronger customer relationships
Relationships – if you want to encourage repeat business and turn customers into brand advocates, it ‘s vital to nurture your current customer relationships. One of the best ways to do this is to continue to respect your customers through quality, engaging content. Whether you keep them updated through email marketing material, or educate them through your blog on important topics, you can create and nurture these relationships through relevant content.
7. Valuable content helps you build credibility and authority
As you start creating quality content that adds value to your leads and customers, you work with your target audience to build credibility and authority. Writing blog posts about popular problems your customers face or concerns relevant to your business , for example, helps show web visitors that you know your stuff. This will encourage them to trust your advice and guidance on products and services that add value to their lives. Valuable content will help you maximise all content marketing benefits.
8. You can use quality content to position your business as an industry expert
Through using content to create reputation and influence within your customer base, you can start positioning your brand as industry expert. Consumers look to industry leaders for relevant information to help them better understand their needs and challenges. By creating quality content that others find valuable, you can start positioning your business as a think-tank leader that others can look for guidance and support.
9. With great content, you can help move buyers through the buyer’s journey quickly
Every consumer goes through stages before making a final purchase. First, they must understand their problem, then find and analyse possible solutions. And eventually, they’ll make their research-based buying decision. By delivering content that inspires customers during each step of the purchaser’s journey, you can help lead them to make faster buying decisions.
10. Blogs and other types of content continue to generate traffic long after they’re published
Blogs are like a present that keeps giving. According to HubSpot, 1 in 10 blogs are compounding, which means they help increase website traffic over time through organic search. Moreover, while compounding blog posts only make up 10% of all blog posts, they still generate 38% of all traffic.
The trick to producing blog posts that keep attracting organic traffic to your site long after they’re released is to concentrate on subjects that stay important to your target audience forever. This is what we call evergreen content, and it can help you maximise your blogging efforts.
11. More content gives your site visitors a reason to stick around
Your company has short time to engage consumers once they’ve landed on your site. Based on recent Microsoft research, the span of human attention is less than 12 seconds. That’s essentially shorter than goldfish. So marketers just make sense to give it their all in producing compelling content. The more content you have on your website, the more reasons your guests have to stick to. Content helps engage, entertain, and educate them to better understand the value your brand can bring.
12. Content helps you improve search engine optimization (SEO) and online visibility
When seeking a product or service, many consumers turn to search engines. Search Engine Optimization ( SEO) is the method of optimising the site to rank higher on the SERP results list. The more material you have, the higher your SEO. The more optimised your site is for search engines like Google, the greater your online visibility. If someone searches for “What is an air compressor? “To find a blog you’ve written with the same title on Google, this will help bring this interested person to your site to learn more about their inquiry, but also find out how your brand can help answer their questions and solve their challenges.
13. Content marketing is cost-effective
Content marketing is more cost-effective than many traditional outbound tactics. Given that content marketing is usually easier to get started and more popular with customers who are tired of traditional advertising messages, this tactic can often help to reduce the amount of money marketers need to spend when engaging leads and customers. Indeed, according to Content Marketing Institute, content marketing costs 62 percent less than outbound marketing despite generating more than 3 times as many leads.
14. Targeted content can help you reach a specific audience
While meeting customers online, you must be picky on how you draw to your website. Not everyone online is interested in your products or services. Content created with your target audience in mind helps you better reach those most likely interested in your products.
15. Blogging and other content creation helps you bring in more qualified leads
Blog posts and other content forms not only help you get more leads to your site, but also help ensure these leads are valid and buyable. By developing content around topics related to your goods and services and important to your audience, your company will work to bring about more targeted, local website traffic.
16. Publishing blogs and other types of content helps you remain competitive
Knew 53 percent of marketers say creating blog content is their top marketing priority? That’s because blog content attracts, engages and delights your site visitors and customers so effectively. To remain competitive in the busy online marketplace, you need to prioritise blog content and other content assets such as e-books and infographics.
17. Buyers are checking out your content before contacting sales
Another powerful advantage of content marketing is that it allows you to start a conversation with potential customers before sales reach physically. According to a 2016 Demand Gen Report, 47 percent of buyers view 3-5 pieces of content before engaging a sales rep. This shows just how powerful an impression your content can make before a real person actually contacts the customer. Make sure you get the right first impression by publishing quality content that helps you better understand your biggest challenges and how your company fits into solving them.
18. More content gives you more touchpoints with your leads and customers
To spend less on educating your audience, try producing attractive content for them. Compared to other traditional outbound marketing strategies, it was shown to cost less than 60%. And it can generate leads more than 3 times.
The more content you published on your website and shared on other channels like social media, the more opportunities you have to engage your target audience. Given that most consumers visit your site a few times before making a purchase, you’ll want to make sure you have the chance to engage them and start a conversation to help lead them down the conversion route. Content marketing offers many touchpoints where you can communicate with leads before purchasing.
19. With content marketing, you can provide value without any strings attached
Another valuable benefit of content marketing is that it allows you to value your leads and customers without attached strings. Often, businesses will only help consumers who actively buy their products. While this may seem to be in the company’s best interest, it can actually impact their ability to attract new customers and build relationships with leads. Content marketing allows you to respect your consumers by insightful and engaging content without asking for anything in return. This improves the chances of attracting customers not yet ready to purchase.
20. Content is shareable
21. Content marketing can help you make a personal connection
Many times, showing your business’ human side can be difficult. Your content, however, helps you to interact more closely with your leads and customers while highlighting your voice and character. Don’t be afraid to put some personality in your blog posts , videos, social media posts, or other content.
22. Get more customers to engage with effective content marketing
Engagement is another significant advantage of content marketing. The best way to start a conversation with your leads and customers is to give them useful details on important subjects that will make them think and speak. Sharing your content on social media is a great way to encourage engagement and further interact with your brand.
23. Content marketing works for businesses in any industry
“Yeah, content marketing is great, but it’d never work for my industry! “The reality is, however, that content marketing is an important digital marketing tool for every industry from consumer retail to technology to manufacturing. The secret to success is identifying the right subjects and content styles that best target your particular audience.
24. Content marketing can help you bring in unexpected customers
Through developing and promoting useful content that addresses the greatest challenges of your target market, you can find potential customers in unexpected places. Maintaining an active blog and social media presence helps you introduce your business to people you may not have realised needing your product or service.
25. The more content you share, the more social media traffic you can generate
Social media marketing is a effective way to attract and connect new customers while cultivating long-lasting customer relationships. The more quality content you make, the more information you post on your social media platforms. Once consumers see how useful and valuable your content is, they will have no choice but to follow your brand on Facebook , Instagram, and wherever you may be!
For so many strong content marketing advantages, it’s easy to see why more and more companies are starting to build a content marketing strategy and start creating quality content for their brand. Whatever industry you ‘re in or your company’s scale, you can start using content marketing today to reach and engage your audience.
Need help starting? Index A Page content marketing experts are here to help you optimise your marketing content. Click here to schedule today.
Content Marketing Services
Blogging
Video
Podcasting
Infographics
Visual Content
Ebooks
Quizzes/Tools
Webinars
Social Media Posts
Whitepapers
Checklists
If it is part of your marketing strategy, use a proven checklist to increase the effectiveness of your campaign. Using a proven checklist to direct your efforts will cut your mistakes in half, allowing more time and energy to increase interaction with your prospects.
Great content is the best sales tool in the world
You need to create ridiculously good content – content that is useful, enjoyable and inspired.
The best marketing doesn’t feel like marketing.
We need to create a business strategy for our content.
The aim of marketing is to get and keep a customer.
Content marketing comes down to commitment.
WHY CHOOSE US
Let’s get started
Creating Results
It takes true grit, passion, and persistence to turn “nothing into something”. You did it with your business idea. And we do it through our digital marketing services every day for our clients.
Real Talent
We promote your business in online platforms to offer optimal web exposure, such as major search engines, forums and social media.
Higher ROI
When your website is optimally exposed online, visitors get attracted to your website and buy your product and services to bring growing returns.
Long Term Results
We use effective digital marketing methodologies, practices and techniques to achieve long term top placement in SERPs for our clients.
Cost Effectiveness
We offer our reliable, top-class digital marketing services at a price everyone can afford. For our services, you don't need to make a hole in your pocket.
Transparency
We believe transparency is key to building client trust. Therefore, we keep our clients updated by providing monthly reports highlighting key results.
Content Marketing provides 4x the ROI
The reason we struggle with content marketing is because we haven’t started with ‘Why?’
Customers don’t care about your vanity metrics.
Useful & Enjoyable & Inspired = Innovative Content.
Content is anything that adds value to the reader’s life.
Your brand is not what you sell.
Quote Request Form
Please fill out the form below to receive a free quote for our content marketing services. Select what services you are interested in below and we’ll contact you as soon as possible.
The Most Asked Question About Content Marketing
Frequently Asked Questions
1. What is content in content marketing?
Content marketing is a marketing technique that produces and distributes useful, appropriate and reliable content to attract and retain a clearly defined audience, with the aim of driving profitable customer action.
2. Why is content marketing important?
Content marketing helps boost sales, as it allows you to communicate and educate your leads and customers. You not only strive to create trust and partnerships, but you also promote sales by providing customers the knowledge they need to make an informed buying decision.
3. Does content marketing really work?
Content marketing has become the gold standard in marketing, helping your prospects and customers understand your brand, the problems you solve, and giving them interest before even considering buying from you.
4. How effective is content marketing?
While content marketing costs 62% less than outbound marketing, it generates more than three times more leads. Since content marketing is effective, easy to start, and popular with consumers, it can drastically reduce marketer's money spending on advertising their brands.
5. How do you create contents?
Let's discuss some of the best ways to get the interesting ideas you need: read books and related articles, summarise your reading and record your ideas. Creating a narrative. Interviewing others. Media networks.
6. How long does it take for content marketing to work?
Although the exact amount of time depends on the business and situations, a successful content marketing campaign typically takes six to nine months to produce real results for a small to medium company.
7. How does content marketing help businesses?
Content marketing helps boost sales, as it allows you to communicate and educate your leads and customers. You not only strive to create trust and partnerships, but you also promote sales by providing customers the knowledge they need to make an informed buying decision.
8. Why do you calculate content marketing success?
Content marketing success isn't just about getting people to your site; it's about keeping them there. Measuring how your website visitors connect with your content is a smart way to ensure you draw people interested in what you have to offer.
9. How do I create content for my website?
Identify your particular idea, conduct website content auditing, target your individuals, map contents to the client's lifecycle, include key contents, write compelling web copies, using the right language, build a content schedule.
10. What type of content is best for social media?
Post & articles, eBooks, external web links, photos & images, video stories, live videos and infographics
11. What makes good content?
Effective content is actionable as it asks the audience to do something. Each content you create should include a straightforward, actionable next move. Guide audience to next piece (make sure it fits). Ask the audiences what to do next with straightforward words.
12. What is effective content?
Effective content is actionable as it asks the audience to do something. Each content you create should include a straightforward, actionable next move. Be sure to provide calls to action above and below the fold, create social share buttons where possible.
13. What are the limits of content marketing?
Content marketing will help you reach your audiences, create relationships, eventually improving sales. However, some challenges may arise. These include thinking about good content ideas and finding time to produce it.
14. How do you create unique content?
Never copy text from anywhere. Use your own unique writing style. Use your own logic to prevent plagiarism by referencing analysis and using your own vocabulary to explain the concept. Give the text a unique structure.
15. How do you write a perfect content?
Write Head-Turning headlines. The headlines dictate whether audiences should read your articles and posts. Create a hook that grabs user attention. Do your research. Focus on one purpose or a reason. Write a unique voice. Optimize digital contents. Edit your work.
16. What is SEO content writing?
SEO writing is a type of writing that makes websites more visible to major search engines. A highly visible website with good contents appears on the first few results when searching for that particular topic.
17. What is SEO copywriting technique?
SEO copywriting is a specific method of online writing that includes keyphrases and words that your target audiences types search engines to find the information they need. SEO Copywriting helps web contents rank higher in search results (such as Google, Bing, and Yahoo etc).
Latest Blog Posts
Trending blogs & articles
